Your Agency Resource

Semi- Monthly video podcast for creative leaders, brought to you by Workamajig

Kelly Campbell

Recent Posts


EP 52:Retain Clients with Speed to Lead, with Robin Alex

On this episode of THRIVE—sponsored by Workamajig—Kelly cuts to the chase with Robin Alex about what clients want: qualified leads provided to their own business developers in the shortest possible amount of time. They talk about the gap between what marketing agencies do and ...
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EP 51:What Makes a Relationship?, with Joe Apfelbaum

On this episode of THRIVE—sponsored by Workamajig—Kelly and Joe Apfelbaum of Ajax Union talk about the components of developing relationships that ultimately lead to new business. They dissect what’s important to each party, how to add real value in order to develop trust, and ...
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EP 50: Exploring an Agency's Harmonic Triangle, with Mike Belasco

On this episode of THRIVE—sponsored by Workamajig—Kelly asks Mike Belasco of Inflow about the Harmonic Triangle approach he recently implemented at his e-commerce marketing agency. They talk about why he felt the need to make a dramatic shift, what he’s gained from being ...
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EP 49: How to Optimize Conversions Before Go-Live, with Nitzan Shaer

  On this episode of THRIVE—now sponsored by Workamajig—Kelly chats with Nitzan Shaer of WEVO about the myriad issues with post-launch conversion optimization of websites, micro-sites, landing pages, videos and more. They talk about why merely adhering to best practices in web ...
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EP 48:The Evolution of Facebook Advertising, with Kim Barrett

On this episode of THRIVE—sponsored by Workamajig—Kelly talks with Kim Barrett from down under about the ever-evolving landscape of Facebook ads. They theorize about why 80% of businesses fail at effective paid media, as well as the most common mistakes made by agencies and ...
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EP 47:Assessing Our Happiness as Agency Owners, with Becky Wang

On this episode of THRIVE—sponsored by Workamajig—Kelly has a heart to heart with Becky Wang of Crossbeat in NYC. They discuss how we define happiness and the metrics we use to assess it for ourselves as agency leaders.
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EP 46:How to Pivot Toward Market Opportunity, with David Title

On this episode of THRIVE—sponsored by Workamajig—Kelly chats with David Title of Bravo Media. In a world focused on “data versus delight”, opportunity might mean creating market demand instead of responding to it.
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EP 45:Training Your Digital Project Managers, with Ben Aston

On this episode of THRIVE—sponsored by Workamajig—Kelly covers the importance of training your project managers with Ben Aston. They discuss the courses, resources and thought leadership articles for DPMs who are involved in waterfall, agile or hybrid methodologies at digital ...
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EP 44: How Team Trust Inspires Innovation, with Jay Melone

  On this episode of THRIVE—sponsored by Workamajig—Kelly talks team trust with Jay Melone of New Haircut. Jay and Kelly discuss the impact of team dynamics, and how shame and vulnerability push us toward true innovation on behalf of our clients.
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EP 43:The Future of Voice Technology in Marketing, with Matthew Gillen

  On this episode of THRIVE—sponsored by Workamajig—Kelly talks voice technology with Matthew Gillen of Voxion, an app development platform for Alexa and Google Home. Matt and Kelly discuss the future of marketing and how agencies can more easily adapt to the emerging needs and ...
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Kelly Campbell Bio

Kelly Campbell is an Agency Growth Consultant based in New York. A former digital agency owner for 15 years, she helps creative and tech agencies transform—by focusing on people, positioning, pipeline and profitability. Kelly is also an IA/SEO consultant to Facebook and NASA. She writes for Website Magazine, speaks at digital marketing and agency growth conferences across the U.S., and has been featured in The New York Times, Woman Entrepreneur and Forbes. She is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate growth.

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