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Your Agency Resource

Semi- Monthly video podcast for creative leaders, brought to you by Workamajig

Kelly Campbell

Recent Posts

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EP 48:The Evolution of Facebook Advertising, with Kim Barrett

On this episode of THRIVE—sponsored by Workamajig—Kelly talks with Kim Barrett from down under about the ever-evolving landscape of Facebook ads. They theorize about why 80% of businesses fail at effective paid media, as well as the most common mistakes made by agencies and ...
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EP 47:Assessing Our Happiness as Agency Owners, with Becky Wang

On this episode of THRIVE—sponsored by Workamajig—Kelly has a heart to heart with Becky Wang of Crossbeat in NYC. They discuss how we define happiness and the metrics we use to assess it for ourselves as agency leaders.
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EP 46:How to Pivot Toward Market Opportunity, with David Title

On this episode of THRIVE—sponsored by Workamajig—Kelly chats with David Title of Bravo Media. In a world focused on “data versus delight”, opportunity might mean creating market demand instead of responding to it.
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EP 45:Training Your Digital Project Managers, with Ben Aston

On this episode of THRIVE—sponsored by Workamajig—Kelly covers the importance of training your project managers with Ben Aston. They discuss the courses, resources and thought leadership articles for DPMs who are involved in waterfall, agile or hybrid methodologies at digital ...
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EP 44: How Team Trust Inspires Innovation, with Jay Melone

  On this episode of THRIVE—sponsored by Workamajig—Kelly talks team trust with Jay Melone of New Haircut. Jay and Kelly discuss the impact of team dynamics, and how shame and vulnerability push us toward true innovation on behalf of our clients.
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EP 43:The Future of Voice Technology in Marketing, with Matthew Gillen

  On this episode of THRIVE—sponsored by Workamajig—Kelly talks voice technology with Matthew Gillen of Voxion, an app development platform for Alexa and Google Home. Matt and Kelly discuss the future of marketing and how agencies can more easily adapt to the emerging needs and ...
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EP 42: 5 Non-Closing Reasons to Follow Up, with Dan Morris

  On this episode of THRIVE—sponsored by Workamajig—Kelly talks again with Dan Morris of Mindracer Consulting, a B2B sales enablement consultancy in NYC. Kelly and Dan focus on the top five reasons to reach out to prospects in order to add value; and adding value is what leads ...
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EP 41: Using Social as a Closing Tool, with Adam Brown

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EP 40: Matching Brands and Agencies, with Robby Berthume

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EP 39: Podcasting is the New Networking,  Matt Johnson

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Kelly Campbell Bio

Kelly Campbell is an Agency Growth Consultant based in New York. A former digital agency owner for 15 years, she helps creative and tech agencies transform—by focusing on people, positioning, pipeline and profitability. Kelly is also an IA/SEO consultant to Facebook and NASA. She writes for Website Magazine, speaks at digital marketing and agency growth conferences across the U.S., and has been featured in The New York Times, Woman Entrepreneur and Forbes. She is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate growth.

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